Amazon Expands Freight Services to All Businesses

Amazon is broadening its freight service offering to include businesses of all sizes and sectors, marking a significant shift in how the e-commerce giant monetizes its logistics infrastructure. Previously, freight services were limited or selective; this expansion democratizes access to Amazon's sophisticated transportation network, enabling mid-market and smaller retailers to leverage the same carrier and routing capabilities that power Amazon's own operations. This move positions Amazon as a critical infrastructure provider rather than purely a retailer, directly competing with established freight forwarders and 3PL providers.

For supply chain professionals, this represents both an opportunity and a competitive threat—businesses can now tap into Amazon's scale advantages for freight management, potentially reducing transportation costs and improving service levels. However, it also signals Amazon's ambitions to capture margin across the entire logistics value chain. The expansion likely accelerates industry consolidation pressures on traditional freight brokers and regional carriers while offering shippers new routing options and pricing benchmarks.

Organizations should evaluate integration with Amazon's freight platform as part of their broader logistics strategy, particularly if they already leverage Amazon's fulfillment or seller services.