ArcBest Launches 'View' Platform to Enhance Shipment Visibility

ArcBest, a major North American LTL and logistics provider, has launched a new platform called 'View' designed to improve shipment management and visibility for customers and internal operations. This technology initiative reflects the broader industry shift toward digital transparency and real-time tracking capabilities in freight transportation. The platform represents ArcBest's investment in modernizing its technology stack to compete with digital-native logistics providers and meet rising customer expectations for operational visibility.

For supply chain professionals, this development underscores the critical importance of adopting modern visibility solutions. As carriers invest in platforms that provide granular tracking and shipment insights, shippers benefit from better planning capabilities, improved exception management, and more reliable delivery forecasting. This type of technology-driven differentiation has become table stakes in the LTL market, where customers increasingly demand real-time data integration with their own systems.

The broader implication is that legacy transportation management systems are becoming outdated. Shippers and 3PLs should evaluate whether their current carrier partnerships provide adequate API-driven visibility and data access. Organizations that leverage carrier platforms for predictive insights—such as anticipated delays or capacity constraints—will gain competitive advantages in demand planning and customer service delivery.