FreightWaves Today: Supply Chain's First Daily Market Intelligence Broadcast

FreightWaves is launching **FreightWaves Today**, a weekday live broadcast at 12:00 PM ET starting June 1, positioning itself as the supply chain industry's answer to financial media staples like CNBC's Squawk Box. The show will combine real-time SONAR data with direct access to C-suite decision-makers from carriers, ports, brokers, technology providers, and financial firms—addressing a long-standing gap where supply chain intelligence remained fragmented across publications, podcasts, and social media rather than consolidated in a daily command center. The initiative signals a maturation of supply chain as a media category worthy of dedicated daily coverage. B.

Hunt CEO), Eugene Seroka (Port of Los Angeles), and leaders from major carriers and 3PLs, indicating strong industry backing. This aggregation of real-time market data and executive commentary could reshape how logistics professionals monitor capacity, tariffs, technology adoption, and policy impacts—previously requiring expensive conference passes or personal networks to access directly. For supply chain teams, the platform represents a shift toward democratized market intelligence. However, impact depends on whether the broadcast delivers actionable insights beyond recaps of known events.

The structural value lies in enabling real-time response to volatility—tariff swings, capacity tightening, port congestion—rather than delayed reporting. Success will hinge on editorial rigor and whether executives use it to signal genuine operational shifts versus promoting corporate narratives.