Only 13% of Freight Forwarders Rate Decision-Making Excellent

A significant industry assessment reveals a stark capability gap among freight forwarders and customs brokers globally: only 13% rate their own decision-making processes as excellent. This finding underscores a widespread challenge in the logistics sector where operational decisions remain largely reactive rather than data-driven. For supply chain professionals, this statistic signals both a competitive vulnerability and an opportunity, those who invest in analytical tools and decision-support systems are likely to capture market share from competitors constrained by legacy processes. The low rating suggests that most forwarders and brokers are operating with incomplete visibility into shipment data, compliance requirements, and market conditions.

Without robust analytics platforms, decision-makers struggle to optimize routing, manage carrier relationships, forecast demand, or anticipate regulatory changes. This capability gap directly impacts service reliability, cost efficiency, and customer satisfaction, three pillars of competitive advantage in logistics. For supply chain teams, this industry-wide challenge presents a strategic imperative: audit your organization's decision-making infrastructure. The 87% of firms rating their decisions as anything less than excellent face structural disadvantages.

Investment in supply chain visibility platforms, predictive analytics, and integrated data governance is no longer optional but essential for competitive survival. Organizations that can demonstrate superior decision-making through better data will attract premium customers and build resilient operations.