SharkNinja Uses Multi-Factory Strategy to Counter Tariffs

SharkNinja, a leading household appliance manufacturer, has adopted a multi-factory sourcing approach to navigate tariff pressures and protect margins. CEO Mark Barrocas highlighted that the company's strategy of distributing production of its top SKUs (stock-keeping units) across multiple manufacturing facilities provides significant flexibility in cost management and tariff avoidance. This approach represents a broader shift among consumer goods manufacturers responding to trade policy volatility and shifting global tariff regimes.

The ability to rapidly reallocate production between facilities—likely spanning different countries and tariff zones—allows SharkNinja to minimize exposure to sudden tariff increases on specific origin countries or trade lanes. This operational flexibility is becoming a competitive advantage in an environment where traditional single-source or dual-source models face higher risk. For supply chain professionals, SharkNinja's strategy underscores the importance of geographic diversification and production optionality as core risk-mitigation tools.

This development signals that companies with agile, geographically dispersed manufacturing networks are better positioned to absorb trade policy shocks. As tariff structures continue to evolve and trade tensions persist, similar multi-factory strategies may become standard practice rather than a competitive differentiator. Supply chain teams should evaluate their own production networks to identify bottlenecks and opportunities for increased geographic redundancy.