SONAR's New Accepted Truckload Volume Index Reveals True Market Demand
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SONAR has introduced the Accepted SONAR Truckload Volume Index (ASTVI), a new market intelligence tool that distinguishes between tendered freight and freight that actually moves through the market. This fills a critical analytics gap, particularly during soft market conditions when rejection rates spike and routing guide compliance weakens. The index tracks accepted volume at national, regional, and market levels, covers van and reefer segments, and updates daily with multiple time-horizon comparisons. For supply chain professionals, ASTVI reduces the manual effort required to understand true market dynamics.
Previously, analysts had to cross-reference multiple indices and back into accepted volume by subtracting rejections from tenders. The new index provides direct visibility into the friction between offered and accepted loads—a key indicator of carrier selectivity and market balance. This is especially valuable during periods of soft demand when brokers face higher rejection rates and need accurate data to reset expectations. The launch reflects broader industry recognition that tender acceptance rates alone are insufficient metrics.
By isolating accepted volume, SONAR enables brokers, carriers, shippers, and analysts to make data-driven decisions about pricing, capacity allocation, and market positioning. Access is available to SONAR subscribers through a pre-made dashboard, with full documentation provided.
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