Amazon deploys 20,000 smart glasses: the data moat reshaping last-mile

Amazon announced plans to deploy more than 20,000 camera-equipped smart glasses to delivery drivers by the end of 2027.

While the wearable technology itself offers clear efficiency gains through heads-up displays and package routing, the article emphasizes that the real competitive advantage lies in the proprietary dataset Amazon will accumulate from this deployment.

This data collection represents a structural shift in last-mile logistics competition and may reshape how rivals approach delivery operations.