Who is Page Siplon and what is his background in logistics?

Page Siplon was most recently CEO of TeamOne Logistics, a firm specializing in driver recruitment and staffing for motor carriers. Prior to TeamOne, he served as executive director of the Georgia Center of Innovation for Logistics and founded the Georgia Logistics Summit. He also held the position of vice chairman of the U.S. Department of Commerce's Advisory Committee on Supply Chain Competitiveness, giving him policy-level exposure to supply chain issues.

What is ATRI and why does its leadership matter?

The American Transportation Research Institute (ATRI) is the American Trucking Associations' not-for-profit research organization. ATRI conducts industry surveys, publishes research on critical issues facing motor carriers, and influences policy recommendations. Its leadership shapes the research agenda on topics including driver workforce, safety, and operational challenges that affect carrier planning and compliance.

When will Siplon assume full leadership of ATRI?

Siplon will join ATRI staff in the coming month in the role of president and chief operating officer. He will work alongside current president Rebecca Brewster, who is retiring in February 2027. Siplon will then assume his full duties as head of the organization at that time.

What is ATRI's focus on driver health and why does it matter?

ATRI has launched new surveys targeting both drivers and carriers regarding driver health and wellness on the road. Carriers will report on medical card durations, insurance costs, and related KPIs. The research aims to quantify the relationship between driver health, safety, operational risk, and cost, suggesting that workforce wellness may directly impact carrier profitability and compliance.

How does this leadership appointment affect motor carrier operations?

Siplon's expertise in driver recruitment, retention, and safety positions ATRI to deepen its research on workforce solutions that carriers need. His focus on operational challenges facing motor carriers suggests that future ATRI research and recommendations will emphasize data-driven approaches to labor strategy, capacity planning, and safety metrics that individual carriers can adopt.

Labor & Workforce

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ATRI Names New Leader: Focus Shifts to Driver Retention

Oct 16, 2026

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The signal

The American Transportation Research Institute (ATRI) has named Page Siplon as its new president and chief operating officer, effective next month. Siplon previously led TeamOne Logistics, a driver staffing and recruitment firm, and brings direct experience with the trucking industry's most pressing workforce challenges. His appointment signals ATRI's continued emphasis on driver recruitment, retention, and safety as critical research priorities for the motor carrier industry.

Siplon's background in Georgia-based logistics operations and his role as vice chairman of the U.S. Department of Commerce's Advisory Committee on Supply Chain Competitiveness position him to influence industry-wide research and policy recommendations. His arrival coincides with ATRI's launch of new surveys examining driver health and wellness, indicating that human capital and operational risk management will remain central to the organization's research agenda.

For supply chain and trucking executives, this leadership change underscores the persistent importance of workforce strategy in an industry facing chronic driver shortages. ATRI's growing focus on driver health, safety metrics, and recruitment challenges suggests that research-backed solutions to labor retention will shape carrier operations and capacity planning in the coming years.

#trucking-leadership

#driver-retention

#workforce-management

#logistics-operations