CEVA Logistics Consolidates European Last-Mile Under PAACK Brand

CEVA Logistics has announced a strategic consolidation of its European last-mile delivery operations by integrating Colis Privé and PAACK under the unified PAACK brand. The combined network will serve France, Belgium, Luxembourg, Spain, and Portugal, processing approximately 150 million parcels annually through more than 17,000 delivery points. This integration represents a significant structural shift in how CEVA approaches multi-country e-commerce logistics in Europe.

The move demonstrates a broader industry trend toward operational consolidation and cross-border coordination in last-mile delivery. By merging established delivery infrastructure with advanced technology capabilities, CEVA aims to reduce complexity for e-commerce retailers managing deliveries across multiple European markets. The gradual brand transition beginning in January 2027 allows for careful customer and partner management while the unified network optimizes service delivery.

For supply chain professionals, this consolidation has material implications for European e-commerce fulfillment strategies. Retailers currently using separate networks or multiple providers may benefit from simplified coordination, reduced touchpoints, and potentially improved cost structures. However, the transition period will require careful monitoring to ensure service continuity and address any integration challenges between the two legacy networks.