Why did Church Brothers Farms create a unified Director role for US and Mexico logistics?

By consolidating transportation operations under a single leader, Church Brothers Farms aims to establish consistent cold-chain handling standards, carrier performance metrics, and on-time delivery commitments across both regions. Torres will oversee appointment loading, the delivered freight program, and finished goods movement from the company's processing plant in San Luis Rio Colorado, Sonora to US customers.

What specific expertise does Sergio Torres bring to this role?

Torres has 18 years of transportation and logistics experience in fresh produce, with particular depth in US-Mexico cross-border freight, refrigerated transportation, carrier management, and retail service performance. Most recently at Braga Fresh Family Farms, he built a delivered-freight program from the ground up and managed refrigerated transportation strategy. At Driscoll's, he led cold-chain compliance and claims recovery for a decade.

How does consolidating logistics operations affect customer service?

Consolidating logistics under one standard should improve consistency in cold-chain compliance, carrier selection, and delivery reliability for customers across North America. The unified approach eliminates potential variations between US and Mexico operations, allowing customers to experience the same service level regardless of shipping origin.

What does this hire signal about challenges in fresh produce logistics?

This appointment reflects growing operational complexity in managing refrigerated supply chains across multiple regions and international borders. Fresh produce companies face pressures around cold-chain integrity, carrier reliability, cross-border regulatory compliance, and customer service standardization. Bringing dedicated senior leadership to this function indicates these operational challenges require strategic attention.

Labor & Workforce

Low Impact

Church Brothers Farms Hires Logistics Director to Unify US-Mexico Operations

Nov 13, 2026

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The signal

Church Brothers Farms has appointed Sergio Torres as Director of Transportation & Logistics (US/MX), a newly created role that consolidates the company's transportation operations across the United States and Mexico under unified leadership. Torres brings 18 years of fresh produce logistics experience, including cross-border freight expertise from previous roles at Braga Fresh Family Farms and Driscoll's.

This organizational restructuring reflects a strategic shift toward standardizing cold-chain handling, carrier performance, and on-time delivery across both regions. For supply chain professionals, this move signals how mid-to-large fresh produce companies are responding to operational complexity by centralizing transportation oversight.

The hire demonstrates the value of deep industry experience in managing refrigerated supply chains across regulated international borders.

How this affects:

Church & Dwight Co. Inc.

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#cross-border-freight

#cold-chain-management

#leadership-hire

#us-mexico-supply-chain

#transportation-director

#produce-shipping

#organizational-restructuring