HOPTEK Rebrands to Graypool: New Freight Automation Platform

Oct 24, 2026

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HOPTEK has rebranded as Graypool, positioning itself as an automation platform focused on helping carriers monetize freight more effectively. The rebrand reflects a strategic shift toward modernizing carrier operations through technology solutions.

#freight-automation

#carrier-technology

#graypool-rebrand

#freight-monetization

#logistics-software

#supply-chain-tech

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