Why is Project44 splitting into two separate companies?

According to CEO Jett McCandless, the split stems from a strategic recognition that shippers and logistics service providers have fundamentally different needs, workflows, and competitive priorities. By separating into Project44 (for shippers) and LSP44 (for LSPs), each entity can accelerate innovation and tailor product development to its specific market segment's requirements.

What will each company focus on after the split?

Project44 will continue serving shippers with visibility and carrier management solutions, while LSP44 will focus exclusively on logistics service providers with operational tools designed for their service delivery, dispatch, and performance management needs.

How does this split affect existing Project44 customers?

Shippers should see more targeted feature development aligned with procurement workflows, while LSP customers (or those companies operating as LSPs) benefit from specialized operational capabilities. The article indicates the split is designed to improve service delivery to each segment, though customers may need to clarify their company's primary relationship with the platforms.

Is this a common strategy in supply chain software?

Vertical specialization is increasingly common in supply chain tech and logistics platforms, though full corporate separation is relatively bold. This reflects a broader industry trend where companies choose focused market penetration over horizontal platform breadth, similar to patterns seen in fintech and enterprise software.

What does this mean for supply chain visibility strategy?

Organizations should reassess their visibility architecture to determine if specialized platforms better serve their needs. The split may improve functionality for companies with clear shipper or LSP identities, but enterprises operating across both roles may require integrated solutions or multiple platform subscriptions.

Technology & Innovation

Moderate

Project44 Splits Into Two Companies to Serve Shippers & LSPs

Jul 15, 2026

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The signal

Project44, a supply chain visibility platform, has strategically divided into two focused entities: the original Project44 targeting shippers and newly formed LSP44 serving logistics service providers (LSPs). This bifurcation reflects CEO Jett McCandless's conviction that the company's 'desire to win' required organizational separation to address fundamentally different client needs, workflows, and competitive pressures in each segment. This structural reorganization signals a maturation in the visibility software market, where a one-size-fits-all platform approach has given way to specialized solutions.

For supply chain professionals, the split implies deeper, more customized feature development in each vertical—shippers gain tools optimized for procurement and carrier management, while LSPs receive operational capabilities tailored to their service delivery models. The move carries significant implications for freight visibility strategy across enterprises. Organizations using Project44 must evaluate whether the company's split improves or complicates their visibility ecosystem, particularly if they operate in both shipper and LSP roles.

This also reflects broader industry consolidation and specialization trends, where fintech, software, and logistics platforms increasingly choose vertical focus over horizontal expansion.

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#visibility-solutions

Frequently Asked Questions

What This Means for Your Supply Chain

Simulation Suggestion

this month

What if migration to specialized platforms disrupts visibility continuity?

Simulate the impact of transitioning from a unified Project44 platform to separate Project44 and LSP44 systems, with potential 2-4 week implementation windows and 15-20% temporary data integration gaps during cutover.

Run this scenario

Simulation Suggestion

this month

What if vertical specialization increases total software licensing costs?

Evaluate the financial impact on companies requiring both shipper and LSP capabilities if maintaining visibility across both platforms increases subscription costs by 20-35% versus the prior unified pricing model.

Run this scenario

Simulation Suggestion

strategic

What if LSP44 adoption by key carriers accelerates competitive visibility?

Model the scenario where major logistics service providers rapidly adopt LSP44, creating a competitive advantage in real-time operational transparency that forces non-adopters to invest in alternative visibility solutions.

Run this scenario

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What This Means for Your Supply Chain

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