#technology-adoption
(17 articles)AI Adoption: Forwarders Must Target Profit Over Productivity
Erik Muttersbach, founder of AI software company Zauber, argues that freight forwarders are approaching artificial intelligence incorrectly by prioritizing productivity improvements over profitability
AI transforms freight forwarding: real-world deployments reshape industry
The freight forwarding industry is experiencing a significant wave of AI integration that extends far beyond marketing hype. Erik Muttersbach, founder of Zauber and former Forto technology executive,
Digital Logistics Technology Race Accelerates Across Industry
McKinsey & Company reports that competition in digital logistics technology is intensifying across the industry. This reflects a broader acceleration in supply chain digitalization as companies compet
Digital Tools Transform Supply Chain Resilience During Disruption
The World Economic Forum highlights the role of digital tools in helping supply chains manage and respond to disruptions. As supply chain volatility remains persistent globally, organizations are incr
SME Forwarders Face Tech Adoption Pressure to Compete
Smaller freight forwarding companies are facing mounting pressure to adopt advanced technologies like artificial intelligence and real-time visibility platforms to meet customer expectations, even whe
Freight Tech Startups Face New Reality: Founders Matter More
TitletownTech, the venture fund backed by the Green Bay Packers and Microsoft, has refined its thesis on freight tech startup viability after five years and roughly 80 portfolio investments, 20% of wh
Logistics Innovation: Strategic Focus Over Rapid Adoption
This article examines a fundamental tension in logistics: the pressure to innovate rapidly versus the industry's measured approach to adopting new technologies and processes. Rather than dismissing th
Ethiopian Cargo Adopts CargoAi Platform for Digital Bookings
Ethiopian Cargo has partnered with CargoAi to implement advanced digital booking capabilities, marking a strategic move toward modernizing its cargo operations and customer experience. This integratio
Why $Billions in Logistics Software Fail to Deliver Returns
According to recent McKinsey research, the logistics industry is investing unprecedented sums in digital tools, including transportation management platforms, warehouse simulation software, visibility
How 2021 Supply Chain Crisis Accelerated Freight Tech Adoption
The 2021-2023 supply chain crisis fundamentally transformed how the freight industry views technology adoption. What had been a decade-long struggle to convince carriers, brokers, and shippers to adop
5 Future-Ready Supply Chain Capabilities Every Business Needs
PwC's analysis identifies five critical capabilities that forward-thinking supply chain organizations must develop to remain competitive and resilient in an increasingly complex global environment. Th
AI Cameras Cut Fleet Accidents 20% While Reducing Insurance Costs
Dohrn, a Midwest LTL carrier with approximately 2,000 employees, has successfully deployed AI-powered dual-facing cameras across its entire fleet, resulting in a nearly 20% reduction in accidents. The
Supply Chain Leaders: Avoid These Critical AI Implementation Mistakes
Supply chain executives face mounting pressure to adopt artificial intelligence, but hasty implementation often leads to costly failures and operational disruption. Industry experts emphasize that suc
Why AI Integration in Logistics Tech Is Underperforming
The logistics technology sector is facing a critical challenge: artificial intelligence implementations are not delivering the promised operational gains that supply chain leaders expected. While AI h
AI Experimentation Phase Ends: Logistics Firms Face Reality Check
The logistics industry is entering a sobering phase after months of AI-driven experimentation. According to Alfonso Quijano, CTO at Lean Solutions Group, companies without established technology infra
GenCost Study: Decade of Energy Disruption Reshapes Australia
CSIRO's GenCost report marks a critical inflection point in Australia's energy infrastructure transformation. Over the past decade, technological disruption, cost reduction in renewables, and evolving
Only 12% of Organizations Successfully Meet Logistics Tech Goals
A new industry survey has uncovered a significant gap between logistics technology investment and successful implementation outcomes, with only 12.1% of organizations hitting their stated implementati