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Amazon and Alternative Carriers Gain Parcel Volume in H1 2026

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The signal

Amazon expanded its parcel market share in the first half of 2026 by decreasing dependence on UPS and growing its proprietary delivery capabilities, according to ShipMatrix analysis.

This shift reflects the competitive pressure on traditional carriers and the ongoing consolidation of last-mile logistics around vertically integrated providers.

For supply chain professionals, this trend signals continued fragmentation of the parcel market and the need to diversify carrier relationships.

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