SONAR Adds Mode Conversion Tool to Cut Freight Costs

SONAR has released Conversion Optimization, a new module within its Supply Chain Intelligence platform that helps shippers identify freight lanes suitable for mode conversion between over-the-road truckload and intermodal, as well as between spot and contract pricing. The tool uses a shipper's own network data combined with SONAR market benchmarks to estimate savings on a lane-by-lane basis, allowing procurement and network planning teams to test different volume conversion scenarios before committing to changes. This development addresses a critical timing gap in how shippers make transportation mode decisions.

Traditionally, these choices occur annually during the RFP cycle, but market conditions shift frequently throughout the year. The new tool allows teams to revisit conversion economics whenever spreads between intermodal and truckload rates, or between spot and contract pricing, become favorable. The module integrates with the broader SCI: Custom Insights platform, which launched in September 2026, and represents a shift from passive benchmarking to active optimization.

For supply chain professionals, this means the ability to move beyond identifying overpayment and toward actionable cost reduction strategies. The adjustable volume controls are particularly valuable, as they let teams build realistic conversion plans that account for operational constraints, rather than all-or-nothing decisions.