#driver-recruitment
(8 articles)Trucker Turned Content Creator: How 5B Views Reshapes Industry Messaging
Larry Cothran exemplifies a new form of supply chain labor influence: the creator-advocate who builds credibility through consistent, authentic content rather than traditional credentials or corporate
Werner Enterprises Q3 Profit Warning Signals Carrier Cost Crisis
Werner Enterprises issued a dramatic Q3 profit warning, slashing adjusted earnings-per-share guidance to 15-16 cents from a consensus estimate of 36 cents. The company cited 18 cents in cumulative cos
Mexico Trucking Shortages Set to Squeeze Cross-Border Capacity Through 2027
North American cross-border trucking capacity faces sustained constraints through 2027 due to compounding challenges in the Mexico to U.S. trade lane. Mexican driver shortages, combined with tightened
Veteran Trucking Award Highlights Military-to-Driving Career Path
The Transition Trucking: Driving for Excellence award program announced its five finalists for 2026, recognizing military veterans who have successfully transitioned into professional truck driving. T
Trucking Industry Faces Historic Opportunity Amid Capacity Shift
Benjamin Y. Fong's analysis examines the paradoxical opportunity emerging in the trucking sector despite historical labor constraints. The article positions current market dynamics as a transformative
Saia Awards 2026 Student Scholarships to Build Trucking Workforce
Saia, a major less-than-truckload (LTL) carrier, has announced recipients of its 2026 student scholarship program, underscoring the logistics industry's ongoing challenge to attract and develop talent
Freedom Haulers Program Expands Veteran Truck Driver Pathways
The Department of Transportation announced Freedom Haulers, a federal initiative to accelerate veteran hiring into commercial trucking roles. While branded as new, the program primarily repackages and
Spotter AI Expands Connected Freight Platform for Fleet Operations
Spotter AI is expanding its connected freight platform to address fragmentation across driver recruiting, fleet operations, and compliance management. The North American trucking industry has historic