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Freight Quality Gaps Drive $850B Retail Returns Crisis

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The signal

ITF Group's Retail Reality Check Report challenges conventional wisdom about retail returns, arguing that a substantial portion of the projected $849.9 billion in 2025 returns stems from poor carrier management and freight handling rather than pure customer preference. The analysis suggests retailers are misallocating return costs across departments, with procurement optimizing for lowest-cost carriers without accounting for downstream damage, missed deliveries, and quality issues that surface as returns weeks later.

This structural disconnect becomes particularly acute during peak season, when contract truckload rates reached 52-week highs of $2.72 per mile plus fuel, forcing retailers to choose between premium carriers and budget alternatives that may transfer risk downstream. The report's core argument centers on broken accountability: standard carrier scorecards measure on-time delivery but ignore how transportation decisions affect return rates, creating blind spots across finance, procurement, and customer service functions.

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